“Do what everyone else is doing and you’ll get what everyone else is getting” Not sure who coined that phrase but it really hits the nail on the head, even as it relates to email marketing and list building. For

I had an annoying experience at a movie theatre that reminded me of how so many email marketers today who, after going through the trouble and expense of adding new subscribers to their list, almost immediately ruin this new and

So you’ve finally decided you’re going to start an online business and after doing a little research you see an article or watch a video that shares the foundational mantra “The money’s in the list”. Imagine: you’ve literally just started